Words from a Canadian goldsmith
Well, they’re at it again. Full page adds in the local paper ” 70% off jewelry”. This seemed to start in the 1980s with the large mall jewellers. My boss & I laughed when we saw it, but we also felt it was a serious problem too in some ways. It really cheapened our industry, and made people feel jewelers as a whole were dishonest ( especially the ridiculous 90% off claims).
At 70% off they still were higher priced in most product than our store.
I do admit there are some deals in the malls. Chains, for example. I often tell clients to look for sales on chains because in some cases I cannot match the prices, especially if they are clearing stock that has been around for awhile. You just have to know your per gram prices by comparing different stores. Once again watch for quality. Be careful of herringbone styles, they will kink and become unwearable. Also, thin boxlinks are fragile. Ask the retailer to guarantee that all the links are soldered.
Preview of some Silver rings that will be on my Website.
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